3. GINGER JOHNSON and LIZ PICKETT
Creators: Ginger+Liz Color Collection
These two ladies were out to brunch one day when they realized their shared affection for sexy nail polish colors that were free from toxic chemicals. Both having adverse reactions to nail polishes filled with ingredients like toluene, DBP and formaldehyde, these ladies founded and grew a nail lacquer collection that can now be found in Urban Outfitters and all over the nation.
The original creators of vegan-friendly polishes, Johnson and Pickett created a business partnership that took beauty all the way to the bank.
Advice on how customers can be your brand’s greatest influence over press: “Our customers continue to let us know how much they enjoy our product. That keeps us going.”