Using his talent for spoken word and poetry, rapper and actor Common partnered with Viacom and The Kaiser Family Foundation in 2004 for the “Knowing Is Beautiful” campaign encouraging young people to get tested.

Back in 1996, Common appeared on the compilation album America Is Dying, a project featuring Wu-Tang, Fat Joe, and Biz Markie in support of the Red Hot Organization’s goal to raise awareness of the AIDS epidemic among African American men.

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