The other day I headed into the local sporting goods store to buy some boxing gloves (it’s about time – I’ve been using the public ones at the gym and those smell so badly that I have to put latex gloves on underneath or I’ll smell like skunk for weeks) and as I checked out all the varieties, I noticed something interesting: despite being smaller, all the women’s gloves were more expensive. I couldn’t see any difference between the women’s gloves and the small men’s gloves so I asked a sales associate. His answer? “You’re paying for the pink.” This irritated me, and not just because I don’t love pink and I hate that everything marketed to women has to be pinkpinkpink. I was also irked because I wanted the yellow gloves and those too cost more money.
Some fitness items like sports bras are uniquely female* but having two X chromosomes doesn’t necessarily mean we like everything to be pink. (I don’t hate pink but I also don’t need all my gear pink either. I know I’m a girl and I’m not going to forget it if my jump rope has blue handles.) With so many new fitness products being targeted directly to women, is it worth buying the girly version? Especially if it costs more? As I sit here typing while wearing a pink fitness watch, I try and break it down for you:
Men have bigger hands so you’d think their larger weight gloves would cost more but generally the opposite is true. For instance, with the most basic brand a plain black unisex pair costs $9.99 but stamp a cutesy logo on them and turn them pink and now they cost $14.39. This is true even with fancier gloves. One of the most popular brands offers their “pro” men’s gloves for a full $10 cheaper than the pink “pro” women’s variety.
Worth it? Unless you have extremely small hands or just really like pink, there is no advantage to buying the girly version.