McDonald’s is out of the closet. In response to Twitter question by a concerned customer, Canadian marketing director Hope Bagozzi allowed cameras to follow her as she demystified the obvious difference between commercial-shot burgers and the real thing.
Everyone knows there is not much of a difference between the plastic, “chopped and screwed” advertised burger and the real burgers, which never seem to spoil.
Either way, it took a little courage on McDonald’s behalf to pull the veil off and give its patrons a glimpse into its multi-million dollar advertising tricks. Always trying its hardest to lure folks into one of its 33,000 locations, the fast-food leader hires Watt International, a Merchandising firm, which carefully puts together all of McDonald’s ready-for-TV burgers.
From cooking the burger on what looked like a George Foreman grill to the assiduous styling of the burger, the whole process takes a little over an hour, which is a lot longer than the cursory preparation that we associate with the fast-food giant.
Now it’s time for Mickey-D’s to step up its customer service, as its best rating ever is still by far the worst of the leading fast-food chains. But one step at a time, right?
Check out the video below: