Your big day should be one that dreams are made of.

But now, simply vowing to love, cherish, and all that other jazz, until death do you part, isn’t what wedding days are about. Now saying, “I Do,” comes with certain standards of beauty that are sending women on extreme dieting binges.

In a recent article in the New York Times, one such bride took her wedding day diet to extreme proportions.

41-year-old Jessica Schnaider opted to be as close to perfection as possible for her big day. And she was aided by Dr. Oliver R. Di Pietro, a doctor who runs his clinic in Bay Harbor Islands, Fla., who offered her what he commonly refers to as the K-E diet.

“It uses a nasogastric tube (a tube that goes through the nose and down the esophagus into the stomach) to provide all nourishment, with no carbohydrates, for 10 days. Dr. Di Pietro said body weight is lost quickly through ketosis, the state in which the body burns fat rather than sugar.”

Absolutely disgusting.

A process like this costs 1,500 dollars for 10 days and is supposed to help brides acheive their picture-perfect body on their wedding day. Though it’s not highly used in the U.S., it’s become fairly popular all over the world. The NYTimes reports,

“While the tube diet is fairly unknown in this country, it has been popular for years in Italy and Spain, where it is used casually to lose weight before a big event, as well as for more significant weight loss. In England, where it has been offered for the past year as the KEN (or ketogenic enteral nutrition) diet, The Daily Mail asked if it was ‘the most extreme diet ever,’ before adding that a National Health Service doctor was offering it.”

The pressure to fit into that dress has become extreme, and the media surely doesn’t help.

With shows on TV like BridalPlasty, ushering in a new wave of perfection for that special day, it seems the average woman, who just wants to look good and, God-forbid, be happy on her wedding day — will shortly be pushed to the edge of extinction.

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