We want the best of the best when it comes to shopping for our food and personal care products. Especially when we’re shelling out the extra cash for those premium items like “organic” and “natural.” Unfortunately, there’s not a whole lot of regulation for terms like organic and natural. Since there is no legal definition, marketers are at liberty for slapping on eco-friendly terminology on a whim, and without repercussions.
Labeling and certification programs have popped up in recent years that verify the claims of “organic” and “natural” products so that we, as consumers, don’t have to play the guessing game in the store. While helpful, they can also be quite confusing. How do we know which ones are authentic and which ones are just blowing smoke up our natural?
Here’s a guide to what those seals and certifications really mean to help you understand what you’re really paying for at the market:
What seals do you typically find in store?