Looks like we won’t have to trek it to the beauty supply store anymore where anything goes and you’re hard pressed to find a clerk that can actually educate you on your hair.

Recognizing the need for quality ethnic hair care for their diverse customer base, major retailers have opened their doors and their beauty isles to entrepreneurs and brands cooking up hair care for the proudly kinky and coily.

Here are our top favorite ethnic hair care products available at mass a mass retailer near you: