As I was scrolling through my Facebook timeline the other day, I was greeted with this very gruesome image. I was definitely not prepared and glad I had already finished my breakfast at this point. PETA had done it again, produced an attention grabbing ad to make people think or vomit or both. It personally made me think about all the non-vegans out there and what type of response it was evoking with my meat eating friends.
As most people are aware, PETA is known for its shock tactics regarding ditching meat. While this approach does seem to work for some — last check, they were at 1,593,665 likes on Facebook — I’m sure there are just as many people or more who are turned off by their way of promoting the cruelty-free lifestyle.
I actually giggled a little bit at the ad once I got beyond the initial shock because thinking of eggs in this way is what prompted my sister to stop eating them cold turkey. We just happened to be talking about eggs and we discussed them literally and that’s all it took for her to stop eating omelets. She has a very queasy stomach so this ad definitely would have done her in as well.
Now many would argue that thinking of eggs as “chicken periods” is inaccurate. I searched online and saw arguments on each side of the issue. I found what I believe to be a non-biased and educational breakdown which you can take a gander here and draw your own personal conclusion.
Beyond how you think about eggs, my question is, how far is too far in getting a message across? Do you feel shock tactics and gory ads and demonstrations make a significant difference in one’s dietary choices? This ad may actually offend some and in that case does this make one more indignant about sticking to their current choice to eat eggs or meat in general?
I do think it’s important to remember that promoting meat-free living is not a one-size fits all message. I happen to be a fan of leading by example and educating with compassion, however, there are some that respond to a more blatant and in your face approach to the vegan lifestyle.
Where do you stand with this issue? Do you think by any means necessary is the way to go? Are you offended by this ad? Let us know your thoughts in the comments!