Olympic gymnastic gold medalist Gabby Douglas confirmed the obvious on Thursday night: black girls can do anything they want, including dominating an all-around Olympic gymnastics competition. What’s not as evident is how negligent NBC is when it comes to its commercial programing.
With over five hours to prepare itself for the American primetime replay of Thursday’s historic individual gymnastic competition, NBC producers felt airing a teaser for an upcoming show, Animal Practice, which featured a monkey on gymnastic rings, was the appropriate segue after anchor Bob Costas’ commentary about the significance of Gabby’s win to young black girlss.
Once the outcry from upset viewers came flooding into NBC headquarters, the spot was quickly pulled and the media giant released this statement:
“Gabby Douglas’ gold medal performance last night was an historic and inspiring achievement,” NBC Universal spokeswoman Liz Fischer said. “The spot promoting `Animal Practice,’ which has run three times previously, is one in a series with an Olympic theme, which have been scheduled for maximum exposure. Certainly no offense was intended.”
Considering the sordid history of large media and entertainment outlets disrespecting black Americans with comparisons to the wide spectrum of animals — especially primates of all kinds such as monkeys, gorillas, and chimpanzees — someone should’ve checked to make sure that promotional ad didn’t run after a feature of a black Olympian who already has a contentious nickname “flying squirrel” and who has had asinine attacks on her hair.
Check out the Costas’ segue into the promo commercial below and tell us what you think …