As the battle goes on for women’s visibility in male-dominated sports, Adam Silver, NBA deputy commissioner, and David Levy, president of sales, distribution and sports for Turner Broadcasting System, Inc., have announced that Christina Miller will be the head woman in charge of NBA Digital. In the past, Miller has served as the Senior Vice President of Strategy, Marketing, and Promotions for Turner Sports, in addition to Senior Vice President of Cartoon Network Enterprises. In her new role, she’ll lead all of the NBA’s digital entities, including the NBA TV network, NBA.com, WNBA.com, NBADLeague.com, NBA League Pass, and the league’s broadband and wireless operations. She will remain in her previous role for Turner Sports, but leave her position at Cartoon Network.
In a statement, Levy said, “Christina’s strategic leadership, creative guidance, consumer insights and smart business sense have significantly contributed to the recent growth of Turner Sports’ linear and digital portfolios and will be pivotal in the continued growth of NBA Digital.”
Silver continued the praise with “Christina is an ideal fit to oversee the day-to-day operations of our digital assets…Coming off a record breaking season for NBA Digital, Christina’s expertise and leadership will continue to fuel our success and provide NBA fans with an unmatched experience across all of our platforms.”
It’s exciting to see a woman at the helm of one of the largest digital media portfolios in the sports industry. As more female executives break through this male-dominated career field, perhaps, there will be more visibility for female sports players.
